Consumers are always wondering "why should I purchase from you." To counter this, you must show them either visually or pitch yourself to them, in order to either generate a lead or for a transaction to occur. Below are tips for setting yourself apart from the thousands of other agencies that provide similar products and services.
- Provide superior service: Do this by explaining why this service can add value to the product. Also, always get back to clients quickly and fulfill orders as soon as they are taken. This involves quality communication and make sure the client obtains all contact points (example: fax number).
- Diversify your background: The majority of people have similar backgrounds, involving the same industry and experiences. In order to stand out, you must have that experience, combined with experiences in different industries and at different positions. When this isn't enough, you must configure your education, experiences and outside activities in order to be sought after and recognized.
- Seek Guidance: No one can ever know it all. If you are having trouble selling or marketing your business, what better way to conquer your issues than with someone who has already succeeded in that area. Of course, a close competitor might not share this information and that is why you can go to your neighborhood bookstore and find someone who has wrote a book. Your supervisor or director might be able to mentor you, which will help you in the long run.
Not every product sells itself and services certainly can't sell unless their is some tangibility involved. So if you follow these three tactics and start employing them, you will see the difference.