Timing and the open door

So you have all the right skills, know all the right people and have proven your capabilities. You may wonder why you haven't progressed and furthered your career, while having all of these strengths work in your favor. The one element that is missing from the equation is "the open door" meaning, the timing and luck required for the door to open and an opportunity to emerge. You could be the most qualified candidate in the world, but if senior management remains stagnant, you will remain immobile. Furthermore, when a door opens, if you have these skills and connections, then you will be the best candidate to walk through the door into a new opportunity and position within your company. Candidates that excel and work hard, will be unnoticed if they don't prove themselves to the appropriate managers. Managers who seek further advancement, may opt to pull you in the right direction as well, possibly taking their old position. As with anything else in life, the corporate world is all a game and the pieces constantly move. When the door does open, you must strike and claim the opportunity before the competition does. Research opportunities, communicate interest, prove yourself and build relationships if you want to be the candidate to accelerate and be at the front of the line when the door opens.

Marketing is life

Ask these following questions to yourself:

• Why do I choose to purchase the items or brands that I do? What creates this preference?
• What drives the decision making in my life?
• How do people perceive me and what do they base these views on?
• Am I being controlled by the organizations that surround me?
  
• What do employers base their decisions on? How can I position myself accordingly?

The decisions that you contrive and the life you live is all affected by marketing, in its entirety and cannot be escaped, unless you shut yourself off from the world that surrounds you. You are judged based on perception and that perception is regulated by how well your "market" yourself to others or convince them that you "fit the part" or are deserving of their time. The media drives its content and targets it directly at you throughout your life in many different fashions. They utilize media outlets, such as television, magazines, the internet, billboards, subways and promotional material such as coupons, in order to entice your purchasing habits and control your way of life. Some might believe this invades our privacy or feel that is a negative habit that constantly affects our lives. Numerous people think that commercials are a plain waste of time. I will not argue any of these conversations, BUT I do believe we can use marketing in order to promote ourselves and be successful in our own lives.

Think of yourself as a brand and marketing as a tool you can use in order to generate influence and success. If you view yourself as one of these companies that try and convince and entice others to "invest" in them, you will do quite well. Your goal should be to have others "invest" in you, in terms of money, time, and opportunities that may arise.

Positioning yourself

Positioning is a marketing term you may often be exposed to in business. The term actually ties in multiple concepts that factor into a competitive approach that you can use to your advantage. The word touches upon differentiation and mapping out where you or your company stands relative to competitors. The example above depicts a positioning map, where an employee is judged on both his or her technical skills and communication ability. The ideal goal an individual should have is to position him or herself in the upper right corner. Use this example to plot your fellow co-workers, whom also seek higher positions within your department. If they are closer to the upper right hand corner, than figure out what technical and communication skills are required to pull yourself up. Another key idea about positioning are differentiation strategies that allow you to stand out amongst your peers. Start brainstorming and researching which skills will suit your interests and what skills others do not hold. Position yourself as a hard worker, an intellectual and someone who can form relationships in order to be successful. With positioning, everything is relative and you will be "graded" relative to your peers, so be careful how you interact with them. You should try not to give away too much of your strategy, but learn to work with them to uncover some of theirs.

It is my goal to educate you on these strategies because I live them each and every day. The object of each of these posts is to infuse your mind with knowledge and to get you THINKING. It may take years to position yourself effectively and to acquire the right skills through training sessions, but there is a high payoff. Positioning revolves around how you present yourself relative to those around you, so make sure you start paying attention to these conditions and research techniques to get ahead.

Questions to ask yourself

1. How do I position myself relative to the competition?
2. What unique characteristics and/or technical abilities do I have?
3. What are others doing that I'm not doing?
4. Where do I find the resources necessary to succeed?
5. How far will I go to succeed?